Photo:  Rob Greig

Photo: Rob Greig

This is me.

I started out as a journalist, comfortably climbing the career ladder on various magazines. I then realised that this particular ladder – and indeed the world of media – were on fire. 

I escaped the subsequent blaze by diving into the waters of digital media. I moved into being Online Editor at Time Out, and then digital project manager at Condé Nast UK – overseeing the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK. 

I then moved into the technology team at Condé Nast International, working on the development of the tools that the business used across 11 different markets around the world. In particular I was product owner for a brand new Digital Asset Management system to store, use and syndicate videos and images across magazines around the world. 

I formed the consultancy Clever Boxer with Simone Baird, working with clients including Frieze, The Idler, VEON and the Royal National Lifeboat Institute. 

I develop and deliver training courses on a range of subjects, and have worked for General Assembly, ModernGov and Guardian Masterclasses. 

I’m an experienced public speaker, and have given my ten pence worth at events including MagFest, the Digital Magazine Awards and the Franco-British Digital Conference. 

I have little or no idea what I'm going to be doing in five years' time. 

Alter egos 

There are a number of Alan Rutters that I am not, but possibly wish that I was. They include… 

The Alan Rutter who conjured up what could be the world's smallest jar of picked onions.  

Chelsea Pensioner Alan Rutter who perfomed a charity bungee jump at the age of 67. 

Ceramic magician Alan Rutter.

Sheepdog wrangler Alan Rutter.