Frieze magazine on the iPad

Congrats to everyone at Frieze on their new, quarterly iPad incarnation.

I gave a little technical help at the latter stages of the launch (fun and games with getting into Apple’s Newsstand), and I’m very glad to see the finished publication.

Created using the Adobe DPS it has the same high-end design and beautifully presented imagery that you’d expect from the print edition, although the digital magazine also boasts specially commissioned video, audio and slideshows.

As ever, the more quality print magazines (and their creative teams) that are experimenting on tablets, the better.


UK tablet magazines: the stats

The magazine circulation figures were out yesterday. Fairly gloomy for lots of publishers, but one new addition this time is the audited figures for tablet editions. has a round-up of figures for the second half of 2011 here.

It’s the first time we’ve seen audited figures, and it’s still early days. Since Apple launched Newsstand (and with it proper subscriptions and entitlements for print subscribers) in mid-October, halfway through the audit period, we’ll have to wait until July for a clearer picture. But there are a few things to note.

Firstly, it’s evident that – with Cosmo as a notable exception – the leading titles are all skewed towards a male and/or techie readership. This is probably unsurprising, but as tablets continue to spread it’ll be interesting to see if this stays the same.

Secondly, there’s a mix of titles producing some manner of bespoke edition for the iPad (several using either the Adobe or Woodwing platforms), and titles that are just porting their print pdfs. Again, this is worth keeping an eye on – it’s far more expensive to go down the former route (even though making no attempt to optimise for the device seems insane in even the medium term), and publishers will all be doing the sums.

And then there’s the question mark over whether publishers should be producing replicas of their monthly editions in any form (which is done to be audited), instead of re-imagining their brands entirely for tablets.

Here’s the top ten as it stands…

Men’s Health: 7,779
T3: 7,327
GQ: 5,731
Cosmopolitan: 5,675
Men’s Fitness: 3,987
Esquire: 3,745
MacUser: 3,648
Stuff: 3,630
Wired: 3,190
Total Film: 2,910

Image above by pamhule


Future of Magazines at the V&A

As Clever Boxer, we’re running a series of events at the V&A around different aspects of the creative industries, all spinning off their excellent Power of Making exhibition.

The first event was entitled ‘Dead Wood: The Future of Magazines’, and as well as me speaking about iPad and tablet magazines we had Steve Watson of Stack giving an overview of the independent magazine sector, and Lucy Scott and Tina Smith of Lost in London talking about their experiences of lauching their own beautiful print magazine.

All the speakers were excellent, and we had lively debate and smart questions from those in attendance. Thomas Marks covered the event for the Telegraph.

We’ve got more events coming up at the V&A, several at the Soho House Group, and more to come during the year – check the website for details.

Image above by onepointzero.


Digital Magazine Awards 2011

The results are out for the Digital Magazine Awards 2011, and Condé Nast’s iPad apps had an excellent showing.

WIRED picked up Magazine of the Year for it’s iPad edition.

Having worked on WIRED from the launch of its first edition last autumn, it’s great to see their design team getting such a well-deserved plaudit. Genuinely awesomely creative people. Worth noting that WIRED also picked up the award for Tech and Gadget magazine, and the Editor award went to the formidable David Rowan.

On judge said: “WIRED has made the transition to digital effortlessly.” I can vouch for the fact that although it’s been a hugely rewarding journey, it was never effortless.

Also fantastic to see British Vogue pick up the award for best Fashion magazine. This was the latest launch I worked on using the Adobe DPS, and the design team went in completely a different direction to the other Condé titles (or indeed anyone else) – with beautiful results.

Congrats to everyone at Condé.


Vogue on the iPad

The December edition of British Vogue has arrived on the iPad.

Vogue had released two previous apps (both bespoke coded), but this is their first using the Adobe Digital Publishing Suite.

It’s packed with beautifully shot videos, interactive photos, and clever moving typography and animations. It was hugely rewarding to work with the design team on this one (not least because they launched bang on time).

For the moment it’s a one-off, but look out for more from Vogue in 2012. WIRED, GQ and Vanity Fair are now running monthly on the iPad.

This is going to be my last wave of tablet editions for Condé Nast as iPad Projects Manager. I’m still going to be working with the company and its titles, but with some other projects running alongside.


Condé Nast iPad editions

The Condé Nast iPad roll-out continues.

WIRED, GQ and Vanity Fair are all now producing monthly iPad editions.

The good news is that we also rebuilt our apps in time to be included in Apple’s Newsstand on launch day. Newsstand is good news for newspaper and mag publishers, as titles will no longer be hidden away in the mass of other apps out there.

Vogue is launching on the iPad using the Adobe DPS for the December edition (previous Vogue forays onto the iPad in the UK were custom-built apps).


Journal iPad app

Journal by Condé Nast

The latest Condé Nast publication to reach the iPad is Journal – the contract title produced for private customers of Clydesdale and Yorkshire Bank. This was built using the same Adobe platform we used for WIRED, and will be using for GQ – as reported in Marketing.

It’s a simple, elegant publication, with the focus on the design and writing rather than multimedia bells and whistles.

More info and screenshots here.


GQ and monthly WIRED iPad apps

After the successful launch of the first WIRED UK iPad app at the end of 2010, we’re now going monthly. We’ve taken on board all the critiques of the first edition, and this will be an ongoing evolution – as it is for everybody publishing on tablet devices.

Also, GQ is launching a one off iPad edition to coincide with its July issue.

I’m working on both – official details are here.


WIRED iPad app

WIRED December issue

Have done very little writing recently, mostly because I spent three months wrestling with the launch of the iPad app for WIRED in the UK. It has now launched.

We used a beta version Adobe’s Digital Publishing Solution (the same software used by US WIRED to produce their app). The process was at times frustrating, very tiring, but in the end the first iteration of the app is something that everyone involved is proud of.

There’s a lot of evolving to be done, and this is very much just the start of reimagining magazines for tablets.

The demo video for the app is here: