Areas of expertise

Tablet and mobile
As iPad Projects Manager at Condé Nast I have been responsible for overseeing the iPad launch of WIRED, GQ and Vanity Fair – all of which now produce monthly digital editions. I am also working on the launch of Vogue using the Adobe Digital Publishing Suite, as well as cross-platform workflow systems and staffing structures for Condé Nast. Through my work with listings at Time Out I have a keen understanding of databases as they relate to editorial content, and I previously had input – including navigation and user interface – into Time Out’s iPhone app, developed by Tiger Spike.

Editing and writing
I have worked as a commissioning editor and features editor for both Time Out and Maxim, in print and online. I have commissioned everyone from prominent novelists to specialist writers, and war photographers to infographic illustrators. I work closely with design and picture desks, and have generated ideas and visual concepts for hundreds of cover stories and major features. For the past ten years I have also been writing features, columns, interviews and service pieces for magazines, newspapers and websites. Subjects range from food & drink to nightlife, and from opinion to daft caper pieces. Publications include Time Out, Delayed Gratification, Men’s Health, Lost in London, Big Issue, Maxim, New Woman and Jack.

From 2007-2010 I was responsible for overseeing all the editorial content on  Time Out London. During this time the website has grown to 2 million monthly unique users, all while maintaining the high editorial standards of Time Out across it’s many channels – including Food & Drink, Film, Music, Clubbing, Theatre and Shopping & Style. Outside of Time Out I am co-founder of Trashed, an online platform which helps put teenagers in direct contact with working professionals in the creative industries.

At Time Out I was responsible for leading the integration of the editorial teams across the online and print platforms, and across the different strands of the business. This involved thorough analysis of human and technical resources, and drawing up and implementing new processes and structures. During the period I was working in online Time Out went from having a separate online team to having a far more integrated structure, with tangible efficiency savings for the  business as a result.

At Time Out I have worked on a number of online, branded creative integrations, and on advertorials and print supplements. I also had editorial input into the Time Out iPhone app, built in conjunction with Smirnoff. Through Trashed Creative I have worked with brands including Rolex, Nike an the Underage Festival.

I have a keen interest in gaming, including augmented reality, and integrated on-and-offline experiences. Through Trashed I devised three weeks of app-building workshops for teenagers, hosted at Rich Mix, which included creating Android games using Corona and Lua. I designed the two  Treasure Hunt issues of Time Out – the first in 2007, the second in 2008. In each case thousands of Londoners took part, following over forty clues to find answers spread all over the capital. The games were carefully designed so that they were impossible to complete without physically visiting the sites of the clues, encouraging players to explore the city. Both hunts were commercial successes – selling well on the newsstand and generating high online traffic.


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